Running a small business can be hard, as smaller startups and local businesses usually have less funding and materials available to them than a larger chain. The marketing strategies below will help you to build your small business effectively and boost sales.

Start a blog

With the advent of the digital age, using the internet has become increasingly popular with marketing businesses. There are many different ways in which you can use the internet to your advantage and blogging is just one of them. Starting a blog that uses SEO and is regularly updated will ensure that your business gets more customers; you can also use the blog to push people towards your website and social media pages. Increased website/blog traffic will invariably lead to a boost in sales and updating your blog more frequently with fresh content means that your search engine rankings will go up, leading to even more traffic. Studies have shown that around 47% of clicks go to the top three positions of Google search results, showing how important it is to blog and keep your blog updated.

Run contests

The idea of running contests to boost a business is not a new one, but it is one that has become easier with the modern age, as they can now be hosted online. You can include contests and competitions on your social media pages and website and ask customers to develop their own content in the hope of winning. Not only will your customers feel involved, but this will also bring more attention to your local business and help to market it more effectively. In order to promote your competition you should be using leaflet printing and distributing these locally.

Offer discounts

Small businesses often have tight margins, especially when first starting out. This means that they may have less money to spend on marketing; one of the best ways you can boost your business is by offering discounts. This may cut into your costs slightly, but you can still discount your products whilst making sure you’re running above profit margins. By offering discounts, people are more likely to shop with you and return in future, offering more rewards for your local business in the long run.

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