When it comes to branding, a noteworthy letterhead provides the perfect marketing opportunity. Unlike correspondence sent on standard blank paper, it suggests that your company is successful, credible, trustworthy and established enough to have created a strong corporate image and identity.
But designing and printing an effective letterhead is a complex task. As it may provide the first interaction that a customer or client has with your enterprise, it needs to say all of the right things with just a simple image and perhaps a small amount of text to accompany it.
So, if you want to get the details right and create a letterhead that is eye-catching and memorable, here is how to do it in three simple steps….
1: Represent your brand
The primary purpose of letterhead printing is to represent your business and brand, this is a concept that you should never lose sight of. The graphic and creative design you settle on must complement your company aesthetic, which means that not only the logo, but also the colour scheme, font and any imagery used must all be in keeping with the central message that you want to convey to your customers. Remember that all your business stationery and marketing elements from printing to digital should be interconnected and complement one another throughout.
2: Focus on alignment and positioning
Alignment and positioning are both essential to creating a letterhead design that appears harmonious, professional and smart. Everything in the graphic design phase must sit well together in order to deliver a complementary and connected aesthetic, which means not only assessing how the letterhead looks on a blank piece of paper, but also how it will appear once the rest of the space is taken up by properly formatted correspondence.
3: Use colours with care
Irrespective of whether you’re creating a letterhead or designing a logo, colour is a great way to draw attention to text and imagery, and more specifically towards certain areas. It can not only direct the recipient’s focus to particular parts of the page, but can also be used to convey ideas and emotions, build associations and reinforce branding. Use it both sparingly and intelligently so that it always has a set function within the design.
Before you begin your letterhead design its worth reading one of our previous articles which highlights the importance of typography: The Power Of Fonts

To learn more about cleverly crafted and printed letterheads check out our website at PrintUK.com and if you have any questions or would like to discuss your business stationery please get in touch at 0845 2993 923 and a member of the team will be more than happy to help.