Establishing a business can be very challenging. Even if you have a great product or service, you still need to position yourself in the market and draw customers to your brand. Enticing new customers is primarily down to marketing, but people in start-ups often have limited experience in this. Ultimately, the unfortunate truth is approximately 90% of startups fail
Don’t worry! PrintUK.com is here to help! We are experts in the marketing sector and know how to use printing and graphic design to your advantage. Here are some of the most common mistakes we see new business make that you need to avoid to ensure your marketing strategy helps to boost business.
1. Your budget is too small
People who are new to the potentials of successful marketing won’t know the great returns on investment that it can bring. As such, start-ups may only attribute a small budget to their marketing strategy and wonder why they aren’t getting results. Even if you only have a small budget, it’s important to get the most for your money – it always pays to shop around!
2. Inconsistency in materials
Your brand needs to be consistent throughout all of your business presence. Take your brochure printing and business card printing for example, you must ensure you are portraying a consistent theme across all your marketing collateral. This means that you need the same logo and taglines across your business cards, flyers, website and all other branded material. If you decide to change one thing, then make sure you change everything else to keep this consistency. It is often a good idea to get a single company to cover all of your printing so that you can ensure everything is the same, and that you benefit from bundle deals.
3. Forgetting paper marketing
Although a large amount of business is done online, and any new business needs to focus on their online presence, physical marketing services are still a great way to attract new customers. Flyers, brochures, signs and decals all help to show your brand to people on the street, and this will encourage them to seek you out.
At PrintUK.com , we know the importance of successful marketing and do our best to ensure your business grows with the help of our services. For more information about how we can help your business, contact us today.