Brand design should be naturally impactful in a positive way across the demographics your business serves. The idea in brand design is to make it as easy as possible for existing and prospective clientele to recognise and resonate with what you produce. There are going to be a few different aspects to achieving such outcomes.
For example, it’s not just about logos, slogans, and marketing. These things all work in concert together. Think of it this way: brand design is a “song”, and the tactics you use to impart that “song” on the financial “ears” of your listeners are the keys on the piano. The “flavour” of your brand is the key signature and chord progression.
You don’t want discordant notes in the “song” of your “brand culture”. Who wants to listen to a song with a bunch of bum notes? Accordingly, it’s imperative to be straightforward and remain within the parameters you’ve outlined for your brand. Whether its your office design or brochure printing you want your brand to be consistent. However, there can, even in the most complex song, be key changes. With that in mind, consider these brand design tips.
1. Color Scheme Is Important
When you think “McDonald’s”, the colors you think of are red and yellow. When you think “Pepsi”, you’re thinking of the spherical mascot and the blue can.
The color scheme you associate with logos and mascots will be unconsciously carried over into the market you’re trying to reach. Accordingly, your brand needs to have a strong, vibrant, appropriate color scheme.
2. Be Consistent In Branding
As a song needs to avoid “bum” notes, the culture of your brand, the message of your brand, the presentation of the brand, the color scheme of your brand, and who your brand is reaching out to needs to remain consistent. If suddenly you change your focus, that will definitely take a “chunk” out of your market.
The more consistent you are, the more trustworthy you become—even if unconsciously—in the mind of your customers. Brand consistency is fundamental to overall longevity and success. A strong brand eventually becomes an institution, and even when changes that are necessary come, such brands have the ability to survive associated financial turbulence.
3. Consider Using Labels As Collateral Marketing
Collateral brand marketing is smart. Remember when Mountain Dew was putting “free Mountain Dew!” messages in the caps of their sixteen-ounce drinks? Other soft drinks incorporate codes that can be plugged in online for a free beverage. The very labeling of your products can educate customers, provide them coupons, and more.
Beyond simple label coupons, additional packaging options can make your brand stand out as well. Think of the ornate royal purple bag of that famous Canadian whisky, Crown Royal. Think of those candy tins which are used for decades after as storage. Explore options through sites like deepkinglabels.com to see how you can co-opt even packaging for your brand.
4. Aesthetically Pleasing Design Invites Attention
What is “aesthetically pleasing” to one demographic may be “anathema” to another. A perfect example may be violent video games as opposed to lighthearted platforming options. A game like “Resident Evil” should be designed much differently than a game like “Super Mario Brothers”.
So aesthetically pleasing brand design is important, but what is or isn’t pleasing in this way will depend on who you’re trying to reach as a brand. In a phrase: you need to conduct appropriate research as a means of assisting you in choosing the proper aesthetic.
Understanding your audience helps you calibrate artistic brand design in terms of logos, slogans, blogging, commercials, and other avenues of outreach. Research should be done before any big marketing putsch as a means of assuring overall consistency.
5. Learn From The Success And Failure Of Competitors
Microsoft and Apple are competitors. Microsoft learned from Apple in terms of laptop design as regards aesthetics, coloration, and size. Apple’s “think different” slogan, and unique design quality, started making a big impact. Meanwhile, Apple learned from Microsoft and other competitors in terms of internal component design—that Intel chip made waves.
Big corporations appropriate from one another all the time. Accordingly, even if your brand isn’t some big-ticket offering, look at what your competitors are doing that works, and see where you can appropriate that successfully. In the same vein, avoid the mistakes your competitors make.
Being Naturally More Effective In Your Branding
Learning from competitors, matching brand aesthetics to customer tastes, co-opting aspects of brand presentation like labels toward more effective outreach, being consistent, and designing an eye-pleasing colour scheme represent key ways brand design can help what you produce stand out. Lastly, seek a little consultation to help round out your overall design. For all your design and print needs contact PrintUK.com