Direct mail marketing is still one of the most effective ways to reach potential customers or engage existing ones. Being able to deliver marketing material direct through a person’s door is very powerful and really helps you connect with them. It is also thought that direct mail advertising is still seen as more trustworthy when compared with more digital ways of marketing.
One awesome way to help drive up engagement levels for direct mail campaigns is envelope printing. The benefits of this include giving your marketing campaign a more professional look and catching people’s attention – even before they open the envelope. But what are the best envelope printing tips to use?
Although the envelope is merely the vessel for what it contains, it can play a vital role in making people curious enough to open it. A great tip for envelope printing is simply getting creative. Bright colours, for example, will grab people’s attention and intrigue them. You may even opt for full-colour envelopes to stand out from anything else which is posted through someone’s letterbox. You may also wish to experiment with different font styles or background images.
Build credibility into it
More than ever, business is about the trust which consumers feel in you. It is, therefore, key to ensure any printed envelope design you use establishes this trust and builds credibility. A good way of doing this is including a return address and also having individual names printed on the address section. If people trust what you send them, they will be more likely to open it.
Keep the front clear and simple
While getting creative is wise, remember not to overcrowd the front of your envelope. This can often confuse consumers and make the envelope look too busy or unprofessional. As a result, they may then decide not to open it. It is much better to keep the front simple but with a strong, powerful brand or message. This will make it easier for people to see instantly who it is from and what the material inside might be about.
Envelope printing from PrintUK.com
Here at PrintUK.com, we offer a great value envelope printing service that is second to none. Our envelopes can be printed in a range of designs and come in a selection of styles. Order online today or get in touch at firstname.lastname@example.org for more help.