According to the website ‘Entrepreneur’, disrupting your market sector isn’t as impossible as it might sound. You just have to “come up with a way of doing something so much better than before that it captures a huge chunk of market share”. Of course, many businesses aim to disrupt their market sector by delivering a completely new product that has the power to change the way people live their lives. However, if you really want to disrupt your market sector, you also need to make sure that your product or service is more visible than those offered by your competitors. If you’ve got a product with market-disrupting potential, printed advertising can help. In today’s blog, we’ll explain how.
1. Creating an unconventional marketing campaign
Because we live in an age where online marketing and televised advertising are so prevalent, printed advertising materials (such as leaflet printing, poster printing and brochures) are always perceived as rare and unusual. As a result, they have the power to grab consumers’ attention in a way that more conventional forms of advertising don’t. Online and televised marketing may be ignored by many consumers, simply because they’ve become desensitized to it. In contrast, printing and printed media still has the power to connect with potential customers and get them to pay attention. If you want to create a buzz about your product, utilising printed advertising is a great first step.
2. Reaching out to specific demographics
The key to successful marketing is ensuring that your target demographic sees and hears your brand’s message. Targeting the right demographic can be difficult if you only use conventional forms of advertising. However, printed media can be combined with direct mail marketing in order to literally deliver your message to your target demographic’s door. Delivering your leaflets, flyers, letterheads and brochures straight to potential customers in the correct demographic is a great way to maximise the impact of your marketing campaign. Ensuring your product is visible is important; ensuring it’s visible to the right people is essential.
3. Tying your marketing channels together
Printed advertising materials are a great way to direct consumers to other aspects of your marketing campaign and business, such as press releases about your products, your website or even your business’s physical premises. As we established in point 1, people are more likely to pay attention to printed advertising materials than other forms of marketing. As a result, you can use this form of advertising to get consumers interested in aspects of your marketing campaign they might otherwise ignore.
What more business advice and tips? Have a look at this great article by Steve Tobak at : How to Disrupt an Industry in Three Steps
Interested in print and digital marketing techniques? Check out one of our previous articles: The Synergy Of Print And Digital Marketing
If you follow these tips, you should be able to maximise the impact of your marketing campaign using printed media. Ultimately, this can help you disrupt your market sector. Here at, we offer commercial printing and a wide variety of printed products to help you take your marketing further. Get in touch today to see how we can help your business grow.