The Christmas season is the busiest shopping period of the year, and standing out is no easy task. While digital ads and social media campaigns dominate, Christmas print marketing remains one of the most effective ways to capture attention, boost sales, and create meaningful customer connections.

From festive packaging to personalised printing, the right print strategies can help your business spread holiday cheer and stay top of mind. Here are the holiday print trends every business should embrace this Christmas season.

1. Sustainable & Eco-Friendly Print Marketing

Shoppers are increasingly eco-conscious, especially around Christmas when waste levels soar. Switching to sustainable print solutions—such as recyclable flyers, biodegradable labels, and FSC-certified paper—aligns your brand with customer values while reducing your environmental footprint.

Tip: Add eco-friendly icons or notes like “Printed on 100% recycled material” to your holiday marketing.

2. Personalised Printing for Festive Campaigns

Customisation is key to standing out during the holiday rush. With personalised printing, businesses can create bespoke Christmas cards, direct mail offers, and branded gift tags. Variable data printing makes it possible to tailor names, festive designs, and offers at scale—building stronger customer relationships.

Tip: Pair personalised direct mail with exclusive seasonal discounts for loyal customers.

3. Luxury Finishes for Holiday Marketing Materials

The holidays are all about indulgence, and premium finishes instantly elevate your print. Think metallic foiling, spot UV gloss, embossing, and velvet-touch cards. These tactile details make marketing materials feel premium, boosting brand appeal and giftability.

Tip: Use metallic gold, silver, and deep red to reflect traditional Christmas print marketing themes.

4. Festive Packaging & Branded Gift Wrap

Eye-catching festive packaging creates excitement and increases gift appeal. Limited-edition Christmas designs—whether through wrapping paper, gift boxes, or seasonal labels—can differentiate your brand in a competitive market.

Tip: Promote “gift-ready” branded packaging to save customers time and increase purchase intent.

5. Interactive Print Marketing with QR Codes

Modern holiday print trends combine the physical and digital. QR codes on catalogues, menus, and flyers can link customers to exclusive Christmas promotions, festive landing pages, or even holiday video greetings. This boosts engagement while seamlessly connecting offline and online experiences.

Tip: Launch a QR-driven “12 Days of Christmas” promotion to encourage repeat visits.

6. Seasonal Signage & Point-of-Sale Displays

Don’t underestimate the power of in-store seasonal signage. Festive window decals, shelf displays, and point-of-sale print marketing help guide shoppers, highlight special offers, and create a warm Christmas atmosphere that drives sales.

Tip: Update signage early to capture early-bird holiday shoppers.

Final Thoughts on Christmas Print Marketing

In the run-up to Christmas, businesses that embrace these holiday print trends will be better positioned to stand out, delight customers, and drive festive sales. Whether it’s personalised printing, luxury finishes, eco-friendly packaging, or seasonal signage, print marketing adds a tangible, memorable layer to your Christmas campaigns.

✨ This year, make sure your Christmas print marketing strategy spreads festive cheer while strengthening customer loyalty.