Business cards are one of the most useful tools a white-collar professional can own. They may seem a trifle old-fashioned, but business cards are genuinely indispensible, even for new, modern businesses. In fact, they have immense practical, psychological and symbolic value. What’s more, they are essential for real-world branding and networking.
The practical advantages of business cards
You need to be able to provide basic information and contact details for your business as quickly as possible. If you happen to meet a potential client or business partner in person, you may not have time to send them your business details over the web or program them into their phone. However, you will always have time to simply hand over a business card. According to an article in ‘Entrepreneur’ by Jonathan Long, “you can encounter a potential lead or contact at any time… arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection”. Business cards are a great way to distribute business information when you have to do so quickly.
Another practical advantage of using business cards is that they help you develop your brand identity. Not everyone uses the online world or pays attention to advertising, but everyone looks at business cards that are handed to them directly. Therefore, a well-designed business card can help raise brand awareness among consumers who may not already be aware of you.
The symbolic and psychological power of business cards
Business cards have an immense psychological impact when they are handed out: they convey a sense of professionalism and preparedness. This is because they have become symbolic of the business world itself through constant use. Kelly Lovell (another ‘Entrepreneur’ writer) even goes so far as to describe owning and using business cards as a “rite of passage”. If you want your business to seem professional and well-organised, it’s worth investing in business cards that you can distribute.
Check out this great article by Jonathan Long on 5 Reasons Business Cards Still Matter
Here at, we pride ourselves on the high quality of your business card printing . If you’d like to browse our selection, you can view the different types of business card design we offer at You can also learn more about the advantages of business cards from our other blog entries on the subject. We believe that business cards are still a vital part of the modern business world, so invest in yours today!