Designing a business card may seem like an easy task, but it’s actually a big deal. The perfect business card containing the appropriate information and a creative edge can help you stand out against your competitors. Here we discuss how to design a business card that will make sure you are remembered:
Contact details are an essential
Regardless of how unique and creative your business card printing aims to be, it’s essential that it still includes the basics. Too many people make the mistake of attracting a customer with their design, but fail to include the appropriate contact information. A new customer won’t go out of their way to find you – they’ll simply go somewhere else. To avoid this, ensure that your business card includes your name, business name, basic contact details such as phone number or email address, and a website URL if you have one. You’ll also need to include something that informs people of what you do, giving them a reason to contact you.
A good image
We’re all guilty of seeing a bunch of words and not finding the time to read them. If you want to get a customer’s attention, an eye-catching image is often the way to go. This is particularly appropriate for more artistic businesses, as it’s a good way of broadcasting your talents. You could even include a photo of yourself doing your work, as this gives the impression that you are hands-on and directly involved.
One of the most common business card mistakes is using typography that is too small to read. There’s no point decreasing your font size to pack in lots of information because if we’re being realistic, most people won’t bother to read it. A good business card will have a few bold, important words that will grab people’s attention. As long as people know who you are and what you do, they can find extra information when they contact you, or from your website.
Using high-quality printing for business cards is essential, so make sure to get in touch with PrintUK.com for an expert service.