Leaflets are a versatile marketing tool, that can work for any business. With clever use of space, leaflets enable you to present potential clients and customers with a lot of information, in an easy to digest format. If you’re planning on using leaflets in your marketing plan, here are 5 important things to remember.
Leaflets offer up plenty of space, and so getting the layout right is crucial. Consider what you need your leaflet to include, being sure to leave out anything that isn’t important. Make sure all information is clear on your leaflet printing and that it’s easy to match pictures to descriptions. If it is too crowded, it’ll be overwhelming, but with some planning, you can fit in all your info without scaring anybody off.
Your images need to be clear and they need to be relevant. Be sure to use high standard photographs to avoid blurring our pixilation. You should also use pictures that are relevant to your product or branding to avoid taking up too much space.
A well-designed leaflet will be eye-catching, and easy to process. Colour clashes can not only be aesthetically displeasing but can also make wording difficult to read. Be sure your headlines and paragraphs are written in a colour that stands out against the background. You should also aim to use your company colours, if you have them, to build recognition.
Call to action
Leaflets are a great source of information, but without a strong call to action, you can’t guarantee you’ll make sales. Use a compelling offer, giveaway or discount to encourage potential customers to make that all-important purchase. And be sure to tell them how – be it to email, call or visit you in-store, this should be easy to find and easy to read.
You risk making all of the above redundant by not printing your leaflets to a high quality. Promote a positive impression of professionalism by sourcing high-quality printing, for that sleek and attractive finish. If you need leaflet printing contact PrintUK.com today. Be you a start-up, a small business, or a large corporation, we have quality products with quick turn arounds to suit your budget and needs.