Printed materials are essential for all schools and all educational facilities. With the educational sphere becoming a more competitive market, promoting your school has never been so important. Despite the changes in Ofsted regulations which require schools to have a website the importance of print should by no means be overlooked. With tighter school budgets you can get fantastic high quality printed products easily and cheaply whilst maintaining a professional finish.
Printed marketing collateral act as a window into life at your school, therefore its impetrative you positively represent your school.
We have examined of the most imperative collateral your school must invest in:
Marketing For New Students:
First impressions count and this can be no truer than for education providers. Attracting students (and to some extent their parents) is vital. Increasing your chances of being selected can be achieved by providing prospectus students and families with all the information they need in an eye catching and professional manner. High quality printed brochures, folders and leaflets are a great way of doing this. To make a more impressive impact, ensuring you have branded stationery such as letterheads and envelopes will show consistency and professionalism, after all isn’t this exactly what you are looking for?
The Prospectus:
The prospectus is one of the most, if not the most important element of printed collateral a school must invest in. The power of a printed prospectus should not be overlooked. There is far more to the prospectus than the content, deciding on the style and finishes are also key. You are representing life at your school or higher education facility and want to attract students, so think about the images you want to use. High quality images and graphics are essential so hiring a professional photographer to capture the essence of your school. Think about the type of paper and finish your prospectus has, opt for higher, premium finishes where possible. Using unique lamination effects will make the prospectus more inviting and indispensable to its readers. Having a tangible piece of marketing to share will have a lasting impression on the reader.
Teacher Organisation:
Despite the increased use of technology in the classroom, a teacher’s academic diary is still crucial (as I am sure they will agree). With a high number of responsibilities and the demands of being a teacher ever increasing the need for planners and diaries is more important than ever. Bespoke teacher planners, diaries and calendars are great for effective time management.
Branded Stationery
All educational providers will host an open day, or two each year. Keeping your printed collateral up to date is vital. Whether its printed notepads, letterhead paper and envelopes with your school branding, ethos and emblem, consistency is key. Giving students and families a pack to take away with them filled with inserts, branded lanyards, pens and pencils will create a lasting impression and make them far more likely to choose your facility over others.
Banners and Posters
High quality printed banners and posters will engage students both inside and outside of the classroom and represent your educational facility to the community. Whether it’s an advert for a school play, exhibition or open day ensure you have banners placed around the campus and local areas. Make sure your branding is consistent and logo clear, you don’t want to miss out on any opportunities.
Showcase your schools full potential with high quality printed products.