When it comes to print marketing all businesses need it. From leaflets and flyers to business cards, banners and letterheads, you may feel that print becomes a big part of your costs. However, it doesn’t have to be that way and printing can actually become really affordable. Here are four ways to reduce print costs for businesses.
1. Get the graphic design right…
Getting your design right is vital. As the most important part of any print product, you must ensure the graphic design has no flaws before you send it to print. Things to look out for include spelling mistakes, low resolution images and missing images, but necessary, details. The quickest way to lose money in printing is to have to re-order everything due to errors.
2. …and design for free
It can cost a lot of money to hire a professional designer. If you don’t have the need for a permanent creative artist on the team, then design yours online for free or use professional freelance designers! There are print companies that offer free leaflet print design templates, with professional standards of artwork just waiting to be customised by your business. Quick and easy to use, you’ll save a fortune by designing in this way.
3. Only order when necessary
It may seem obvious, but sometimes start up businesses order batches of all sorts of marketing material without assessing what they need. It’s easy to feel spoilt for choice, with many amazing products available, but sit down and analyse exactly what you need before purchasing.
4. Order in large batches
You may think it’s best to order small quantities to keep the cost down. However, most print companies offer a reduced price per unit when the order goes up, which could save you money in the long run. If you know you’re going to need to print more of the same product at a later date, save money by ordering a bigger batch in the first place.
Check out this great article from The Design Range: GRAPHIC DESIGN FOR A START-UP BUSINESSES
If you’re looking to outsource your printing to a professional company for your leaflet printing then visit PrintUK.com today. With a huge range of products, online print design tools and affordable prices we have everything you need for business marketing success. Contact us today for more information.