If you’re running a small business, you’ll probably be aware of how important increasing and retaining sales is to increase profits and make your start up successful. There are lots of different ways in which you can increase sales over time, but print marketing is still one of the most effective ways to do this, with several reasons why listed below for your benefit.
The statistics speak for themselves
Despite the advent of the digital age and email marketing, print marketing is still very effective, especially when looking at it from a statistical viewpoint. Around 60% of direct mail sent through the post is opened straight away and almost 80% of people still read print magazines and newspapers, instead of their online equivalents. People are much more likely to engage with print marketing than online marketing, meaning that the extra cost of making such materials and advertising them is very worthwhile, even in the modern era.
The physical nature of print marketing means that it is much more tangible than online ads, which are often fleeting and only looked at once. However, print marketing adverts such as leaflets or direct mail can be taken home and read through on multiple occasions, making the messages within such adverts more likely to be taken in by consumers. Print marketing can also be saved and used as a reminder to use your small business, instead of the consumer forgetting about the company once a digital advert has disappeared. Brochure printing is incredibly valuable to businesses due to its tangibility.
Print marketing is more personal
Of course, this one will depend on the type of print marketing you use – for example, if you’re just dropping off leaflets at random houses, it’s less likely to be personalised. However, if you already have an existing customer base or have people signed up to a newsletter, you can tailor your print marketing to each individual. This is good for two reasons – firstly, it will allow you to tailor your advertising to those more likely to use your start up. Secondly, people are more likely to buy from you if they feel that you are engaging with them directly, thus leading to more sales.
For more on Using Print Marketing to increase sales, check out this fantastic article on Press Works: Print’s Place in Your Cross-Channel Campaign 2021 HINT: THE QR CODE IS WORKING
Whilst digital marketing is still important, it’s clear that print marketing is one of the most effective ways to market your business. For more hints and tips, contact PrintUK.com today!