Your brand logo is the face of the company and ultimately defines your entire brand. Yet, creating an effective design isn’t always an easy task for beginners. You will need to ensure that your logo is memorable and unique and gives a positive long-lasting impression to consumers. Follow these top tips on how to create the perfect logo:
1. Understand the brand
Before you start the design process of your logo, you will need to contemplate who your target market is, as well as your competitors within the industry and the marketing materials that your logo will be used on from brochure printing to clothing. It’s worthwhile researching similar brands and see what they have achieved with their logo design. It may be worth creating a mood board to get to grips with your brand’s personality and understand how your logo will communicate a distinct message.
2. Use colours wisely
The colours used for logos are important to the overall image of your branding technique. Remember that you need to consider the background colours that your logo is being used on i.e. If the logo is predominantly white is it feasible to use it on a website with a white background? Each colour implies a different emotion and can be associated with certain meanings. Colours should grab attention and bring the brand to life. To learn more about using colours for your logo, click here: How Colour Can Influence Your Brand Message
3. Be careful with fonts
Your logo should be easily readable and have a clear and distinct font which relates to your brand’s overall personality. Some well-known brands abbreviate their brand names using the same font i.e. marks and Spencer and M & S, however new companies should avoid this strategy at all costs. If your company relies on custom from passers-by, your brand name needs to be clear and readable to be noticed amongst competitors and easily recognizable to ensure the optimum levels of brand awareness.
4. Keep it simple
The most successful brands own logos which are both simple and identifiable typically this consists of a graphical and a text element. This strategy has meant they have stood the test of time and also gained worldwide recognition. You don’t want potential customers having to sit and stare at your logo in order to grasp a meaning. Avoid busy patterns or too much detailing that takes attention away from the simple message of your brand.
5. Make it distinctive
It’s imperative that you are distinctive with your logo design in order to create a unique look for your brand. It’s not always easy to deviate from the norm especially within your specific industry, and you may be wary of an overly bold design that differs from what is typical within your market place. Indeed, certain industries may not often use a logo at all on their marketing materials – instead just the company name in a stylized font. However, a unique graphical logo can imprint a very powerful ‘stamp’ on clients minds.
6. Make it versatile
There are so many areas where you could place your brand and in particular your logo. It’ll obviously be on your website, business cards and brochure printing, but it could also show up on building signage and clothing. If you decide to sponsor a major event any time soon, you will want to make sure that everyone remembers your logo. So ensure that you keep versatility at the forefront of your mind when creating your business logo design.
With all of the above, it might seem that there’s so much to think about when designing a business logo but remember it is the perfect opportunity to convey your brand, its ethics and personality. Enjoy designing.
If you’re looking to create your very own logo, you can design one with today. Then order your suite of marketing stationery from business cards to brochure printing. Take a browse on our website or feel free to contact us if you are in need of help and assistance