If you are starting a small business, it is important to use marketing to your advantage. Small businesses often have a tough time when first starting out – it can be hard for them to advertise their business in an already saturated market. Finding the best ways to connect with potential customers is the key to being successful and print marketing can be one of the best ways to do this – check out the tips below to find out how to use print marketing to promote your small business.
Business cards have been used successfully for decades and are an easy way to market your business. A lot of business is conducted online nowadays, so creating business cards and handing them out in person shows a personal touch and is great for networking. If you attend any seminars or conferences related to your industry, make sure you have lots of business cards you can hand out to other people. Business card printing is a great way to maintain a professional demeanour.
A lot of people tend to advertise their business online now, but advertising locally can still be a useful tool, especially if you are living in a small community. Newspapers are more likely to be read in small towns (despite the advent of the digital age and online journalism) and running an ad in a local newspaper can be good for your business – people often want to support local businesses over big chains so you can use this to your advantage.
Many people consider direct mail to be a thing of the past with the advent of email, but it’s actually still quite a successful way to market your business. Printing an advert and posting it out or dropping leaflets off at properties can be very successful. Studies have been completed by DMA (the Data & Marketing Association) on the success of direct mail and have found that 92% of people receiving direct mail have been driven to online or digital activity as a result of receiving this mail, which is a lot higher than you might otherwise think.