In the digital age, it is easy to forget the incredible power of word of mouth marketing. People are much more likely to use a service or buy a product that they have had personally recommended. The whole social media marketing model – of liking and sharing and upvoting – emulates the way we behave in social groups face-to-face.
Here are a few sure-fire ways to use your printed assets to get everyone talking.
Choose a trustworthy font
Print media has the edge on digital media because it is still considered more credible. Consolidate on this perception by choosing a trustworthy, persuasive font for your leaflet or brochure printing, such as Baskerville. In fact, all Serif fonts are considered reliable and respectable. Our design templates offer you the flexibility to pick whichever font best compliments your business.
Evoke arousing emotions
The best way to tug at a person’s heartstrings is with striking or shocking visuals. Be smart with your selection and placement of photographs and graphics and take the psychology of colour into account when you are considering the graphic design of your print materials. Remember that both positive and negative emotions can make something go viral as long as they are arousing.
Get to know the Scarcity Principle
The human brain is geared to assign higher value to things that are fewer in number – whether or not they are actually more valuable. This trait can be used to help sell your products or services. Think about including a deadline for sales or a limited run of products and include a prominent sub-heading on your print copy highlighting this.
Leverage the exclusivity
Encountering a message or new information on the printed page gives the reader a sense of exclusivity. Because a hard copy cannot be shared so readily online, your potential customer will have the feeling that they are one of a select group with access to the information it contains. It is this feeling of being in-the-know that spurs people on to share.
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