In these days of tweets, favourites and forwards, you need to make sure your print media is as eye-catching as possible! There is still undoubtedly a place for high quality printing, but you need to ensure that when it has caught the eye it holds the attention as well. You need bold, eye-catching images that will sell your products and services for you, quickly and effectively. Choose your images well, and consider the overall graphic design to give them the space to showcase your range.
What do you want to show?
Your product range will almost certainly be far bigger than you can display in a flyer, and trying to show too much in a small space can be just as dangerous as not showing enough – everyone will agree that small pictures and confused messages are not what we are after. Options would be brochure printing or folded leaflets as both of these products offer more space for you to cleanly layout your content.
Consider your ranges and choose the pieces that will have the greatest visual effect and tell the best story: (Taking your readers on a journey through your leaflet.) Think outside the box – it may not necessarily be your high end items, or even your biggest sellers. You are looking for pieces that will quickly and clearly demonstrate to your potential customer base what you do, and that you do it well. You need to create something that they will understand and that will inspire them to look further.
Think about the format of your publication. A brochure will obviously give you the most space, but it may well be that a leaflet or postcard would serve your needs better – it’s bag or wallet size, and nobody will be put off by having to read too much! Designing online is a great tool, and why not make the best use of your time by personalising one of our existing print design templates with your product information?
Edit it!
There is, and always will be, space for well written copy. However, space is at a premium, so make sure your words count and do their job as well as they can. Context is everything; your images need to do the hard work but use your word allowance to ensure that your customers know what they are looking at and that it is yours. Write your copy, and then edit it, and edit it again – distil it down to the essentials to complement your graphic design work and create the perfect print.