The festive period is an excellent time for creating positive associations with your brand and increasing your marketability and ultimately driving up sales leading into the New Year. For SME’s who do not have the same marketing budgets like giants, John Lewis and Sainsbury’s there are numerous other cost effective ways to use the Christmas period as a catalyst to growing your customer base and ensuring long term customer loyalty. Here are a few effective ways to market your business this holiday season:
Show your customers that you value their loyalty with a personalised Christmas card. It seems simple right? But the impact of sending a printed Christmas card can stretch further than you think. Receiving a personalised Christmas card from your business will ensure your name is put into the minds of your clients. As a prime form of communication and relationship building instrument sending a Christmas card can ensure customer loyalty into the New Year and set you apart from your competitors. As a cost effective marketing tool you could be adding key dates for extra discounts and promotional sales in the New Year. Be sure to include your company logo and contact details. At PrintUK.com we have the knowledge and expertise to design and print your bespoke Christmas cards, get in touch!
Sending a gift guide or a festive a5 booklet about the products and services you offer is a tangible, highly cost effective and influential marketing tool for your business. An extract from a report conducted by The Direct Marketing Association in 2013; “From Letterbox to Inbox” found that 56% of consumers choose printed marketing to be the “most trustworthy “of media channels, with 79% acting on direct mail immediately. Therefore why miss out on this opportunity?
Incorporating vouchers into your booklet printing containing information about your products and services make your readings far more likely to follow through with a purchase. Brochures are a cost effective way to reach your target audience and remind them of what you have to offer. A high quality creative printed brochure can maximise sales and promotional opportunities of your business, it’s not one to be overlooked.
Create opportunities for your business. Sending vouchers to your existing customer base with an additional voucher for a new customer will not only retain your customer base but grow it, going into the New Year. Christmas is the time when people are most willing to spend, so ensure you attract them to your business by offering promotions and incentives. As well as being more memorable physical vouchers can be more trusted than their digital counterparts so make them look professional yet creative.
Sending a yearly calendar can make an excellent gift to send to your customers. Not only does it give your customers the instant feeling of appreciation for their loyalty but your business name will be seen on their desk or in the office all year round! Incorporating your logo and contact details into your calendar design gives your customers an easy way to get in touch making them far more likely to choose your business over someone else’s, it’s really that easy.
If you’re wanting to make the most of your marketing budget over the Christmas period and believe your business would benefit from investing in high quality Christmas card printing or calendar printing marketing materials then get in touch or order online today at PrintUK.com