Summer is an excellent chance for you to get on top of marketing your SME or larger business. The sun is shining, people feel happier and more proactive, which means they’ll be more likely to explore your products and social media pages – if they’re interested.
Luckily for you, we’ve amassed some of the top trend predictions set to take this Summer by storm, including printing products and graphic design tips. Read on to find out more.
Product: Customised stickers
The face of marketing is changing. Gone are the days of posting letters through every mailbox in the city. Instead, potential customers want a brand that they can flaunt on social media, wear around with them to promote – they want something attractive and instagrammable.
Stickers are a perfect choice because, not only can people stick them on whatever they like and snap a pic, but they’re also easily customised to suit your brand. They’re fun, fresh, easy to hand out and simple to order. Sticker printing has become especially popular with retail outlets and all forms of businesses.
Colours: Bright, vibrant, bold
Summer is the season of lighter days and warmer mornings – so the colours you use in your marketing and social media should reflect this. Think of warm, vibrant, or dulcet Pantone colours such as Biscay Green, Flame Scarlet, Saffron, Faded Denim, Orange Peel, or Coral Pink.
All of these shades are bang-on-trend for the Summer season, and are guaranteed to catch the eyes of anyone that walks, or scrolls, past your marketing efforts.
This one’s been building for a while now, but it’s set to come to a head this Summer after 2020 got off to a rough start. People are going to want to back companies that are ethically sustainable and actively making the effort to minimise their carbon footprint.
As such, be sure to market the actions you’re taking to protect the environment on social media. Be proud of it – potential customers will flock to support a business that’s economically-responsible and self-aware.
Here at PrintUK.com, we offer a range of excellent-quality and fast-serviced products to help get your business to where it needs to be. This Summer is a great time to focus on your marketing strategy, design some new graphics, and enchant potential customers into becoming lifelong supporters. Get in touch today to get started!