Although we live in a digital era where many marketing strategies have moved online, there’s still a valid place for a hard-copy brochure to help achieve your business objectives. Designing the perfect brochure that grabs attention and demands to be read from cover to cover requires a certain amount of skill and know-how. Here are some top tips to follow.
Define your goals
Whether you’re a small business with a limited budget or an established brand with plenty of cash to splash, the success of your brochure will largely depend on whether you’ve carefully considered what you want it to achieve beforehand. Before the design process begins, think about the goals and objectives of your brochure printing endeavours, and who it will be aimed at. This can then guide you in the style, content and design of your brochure.
Bear in mind, creating a brochure requires a different mindset to designing leaflets, as you need to retain the attention of your audiences at all times, while creating a cohesive and readable layout. You might wish to consider using design templates to provide inspiration on how to present your brochure content.
Visually pleasing design
Consider graphic design principles when putting your brochure together, so that it looks visually appealing, but it also flows and captivates the reader. Avoid cluttering your brochure with excess information, but, instead, focus on the important things that the reader needs to know. Use headings, sub-headings and bullet points to break up chunks of text, while adding relevant, quality images that reflect your company or products.
Stay true to your branding
Keep your branding firmly in your mind when designing a brochure. It should reflect the same tone, font choice, wording and colours that are used throughout the rest of your marketing literature. Don’t forget, colour choice is important to evoke a certain emotion, feeling or message in your brochure.
High -Quality printing
As well as taking into account how you present your brochure information, it’s also crucial to consider brochure printing. Always choose high-quality printing so that your brochure reflects your professional image, but also so that your text and images are clear and easy to read.
Call to action
Make it clear throughout the pages of your brochure what the calls to action are, and how readers can easily put these in place. Don’t let yourself down with poor grammar, spelling and punctuation – get your brochure proofread before printing.
PrintUK.com can assist with all your brochure design and printing needs, so get in touch today.