Marketing your start up

Your products may be exactly what your customers need, but unless they hear about it, they won’t buy it. It may sound obvious, but many startups fail because they don’t realise the importance of marketing. And if they do, they don’t know how to do it effectively. Taking the time to design an effective marketing campaign for your small business can pay dividends in the long run.

1. Quality not quantity

Many startup entrepreneurs believe that they can make fast sales targeting thousands of potential customers on social media. A quick Facebook ad and those sales should come flooding in. Yet you need to design persuasive targeted messages and well-designed quality ads for this approach to be successful.

2. High-quality printing

Focusing solely on online marketing can leave startups missing out on potentially thousands of customers. Opportunities, where you can promote your product to customers in the flesh, can have a big impact on sales. Trade and business shows are events at which startups can showcase their products with high-quality marketing materials, such as folded leaflets, flyers and brochures. The return on investment on print marketing can be high with a captive audience. Folded leaflet printing is a fantastic way of spreading the work about your business.

3. Return on investment

If you’re going to spend money on marketing, you need to ensure that it’s worth it. You may be getting an increase in sales but without knowing where they are coming from, you can’t build on that success. You need to set up systems in order to track conversions from your marketing campaigns.

4. Encourage reviews and promote them

Reviews are a great way of gaining a good reputation for your product that can increase sales. A new product without independent verification of its quality can be a hard sell. So think about sending samples or free copies out to potential customers with an ask for an honest and independent review.

High-quality printing with

Your company’s sales are more likely to increase using high-quality printing to market your product. That’s where we can help. Give yourself an edge with your competitors and visit our website today for more details and to see the full range of the printing we offer.