It can feel overwhelming if you’ve just started a new business. You already know the importance of having great branding, but as you’re just starting out, your budget may be limited. You’ve no doubt finished your website but, even in a digital world, it is still crucial that your marketing has a traditional focus. Hard-copy marketing can really have an impact in the early ‘awareness’ stage. Leaflet printing, flyer printing, and high-quality printing of business cards is simple to do online and doesn’t have to cost the earth.

Here are 3 great ways to target customers with your new printed collateral:

1. Take your business cards to networking events and trade shows.

This is a great way to showcase your brand identity and business values (and everyone loves a ‘freebie’, right?). Branded stationery can also be used when corresponding with your customers. Again, this is a great way to ensure that your business looks professional and trustworthy. Business card printing is a great way to give yourself the professional edge from the o

2. Pitching doesn’t have to be cold.

Cold calling usually leaves both you and the person you’re calling slightly, well, cold. E-mail has its place, but with digital overload, your carefully crafted pitch could be heading for the trash all too soon. As an alternative, try sending personalised printed postcards. It could be all it takes to cut through the digital noise and reach a potential customer.

When you are getting ready to post your pitch, why not throw in one of your branded pens? Branded pens will look great with your logo. Even if the prospect isn’t quite ready for your service or offering, the pen will sit on their desk as a constant reminder that you exist.

3. Don’t forget to network with people in your industry.

There’s no better way to get new customers than via word of mouth. Introduce yourself with your new business cards for a professional touch.

For inspiration and ideas, take a look at our huge range of printed items and templates at, where we focus on affordable, high-quality printing and design templates that make your life easier.