Each day, corporate events serve as key opportunities to network with others, gain industry insights and promote brands and products. For this reason, when hosting a corporate event, getting the details of the occasion right is essential. One detail that should not be neglected is personalised invitations. From product launches to fundraisers, retirement parties to promotions, grand openings to team building retreats, personalised invites boost the success of events in a number of ways.
In our modern digital age, it is tempting to send generic invitations to colleagues, prospective and existing clients, and other industry professionals via email or social media. However, be careful not to alienate your recipients with mass emails that leave readers feeling unimportant and unappreciated. Sending a non-personalised invitation to your event definitely can backfire.
There are many benefits to designing, printing and sending personalised paper print cards or digital cards. First, a company that goes to the effort to send personalised print or digital invitations signals to receivers that they are appreciated. These invites demonstrate that event planners didn’t just click ‘send’ on a mass email. Second, personalised invites provide another opportunity for businesses to project who they are as a brand.
Spark the interest of recipients with an attractive and brand-consistent card. Invitations are easy to design online; be sure to include your company logo and select fonts and colours that match your existing branding. You can choose from a range of card sizes, thicknesses, finishes and fonts, giving you more freedom when it comes to the design and look of your event. If you’re struggling for design ideas and need some inspiration there are some great dedicated blogs to have a look at to spark those creative juices i.e. The Design Blog
If you have sent your invitations months in advance, it is also good practice to send a personalised reminder card roughly two weeks prior to the event. An invitation reminder, in addition to refreshing the event in your recipients’ memories, will also serve to emphasise that their attendance is important to your organisation.
Whatever the nature of your event, at printUK we provide high quality invitations that will grab your prospective guests’ attention. With a range of products, including digital invitations and silk coated invitations, you have many options to choose from. Buy now on our website invitation printing.
For all bespoke work please get in touch and we would be more than happy to help.