With the advent of social media and LinkedIn profiles, the printed business card might seem redundant. However, if anything, it’s more relevant than ever. Tell somebody new to find you online and chances are they’ll forget within the hour or if you’re not the top listing of the first page of google then you’ve lost that potential contact forever – give them a well-designed and printed business card and they’ll have a physical reminder for when they get back to the office (plus, there’s no chance of them misspelling your surname).
The question is, what do you put on your business cards? It’s such a small amount of space, you need to use it wisely to ensure that you’re making the maximum impact. To help you out, we’ve put together our top tips.
The key to good branding and graphic design is consistency, which is one of the reasons you want to include your company logo on your business card. If you have a particularly striking logo, you might even want the image to take up one whole side of the business card. If you’re just getting started, it might be an idea to include the company name alongside the image, this drives brand awareness and is particularly impactful when handing to the potential customer. Checkout one of our previous articles: What Does Your Logo Say About You?
Job role
If you work in a company of two, there might not be much point in writing ‘co-founder’ or ‘vice president’ on your business card – it’s a little overblown and can possibly create a negative response. However, if your job title gives a clear idea of what you actually do for the business (sales, for example), you should definitely include it because then they know that you’re the first port of call for any related inquiry.
Social media
Social media links/handles or graphic icons that highlight that your business is on those social platforms should definitely be included on your printed business card, particularly if social media is a large part of what your company does! Before you start publicising your Twitter handle, however, make sure that your tweets are suitable for a professional audience and are helpful, useful and intriguing to your particular target market.
Contact info
It’s up to you whether or not you include a physical address with your other contact details. As so much business takes place online, it might not be necessary to include your office address. For some, an office address helps to legitimise a business – it’s a personal decision that only you can make. Otherwise, remember to add all forms of contact details. Tel, Email, Website, Social this way you’re covering yourself and offers the opportunity for your potential client to get in touch via a variety of different communication mediums.
Most importantly, your business cards should have a professional look to them. You can achieve this by using great graphic design templates and printing on high quality card. If you’re looking to get new business cards printed, get in touch with our team at PrintUK.com to find out more about our printing services.