One of the most effective ways of spreading the word about your brand is by promoting it on social media platforms alongside the use of printed materials. However, there are a few common mistakes you need to avoid to use social media marketing effectively. Let’s take a look.

1.Failing to engage with your followers

No matter how often you post content to your social media channels, if nobody shares or comments on them, all of your efforts will have been for nothing. This is why it’s important to take time to create content your followers want to engage with.

If your content does not ignite any conversations, consider rethinking your marketing approach. When you do finally receive engagement, make sure you respond to both positive and negative comments in a polite and friendly way.

2.Not tracking analytics

In order to create a marketing strategy that leads to results, it’s essential to analyse the impact of your past actions. By using a high-quality analytics tool, you can assess your social media campaign’s performance.

By tracking your analytics, you are in a better position to generate targeted marketing techniques that will boost your following and increase engagement. Monitor any buying trends, conversions and customer engagement and analyse any market activity from your eCommerce niche on social media.

3.Relying on automation

Automation can be a cost-effective and time-saving tool for social media marketing campaigns, but if you become too dependent on it, you could be at risk of losing the personal, human touch that customers connect with.

Advanced automation tools are a good option because they utilise triggers, which gives brands the opportunity to engage with customers based on their behaviour on social media and create targeted content.

Why you should be using print marketing in-conjunction with social media

While social media marketing is an incredibly effective way of promoting your company’s products or services, printed marketing materials remain a tried and tested technique. Despite what you may think, print marketing is still absolutely vital to your marketing endeavours. Unlike digital marketing, physical print marketing is tangible, credible and resonates with its reader. For example high quality brochure printing is a fantastic way of giving your customers and potential new clients a tangible resource to learn about your business, the products and services you offer.

For more on print advertising, check out this fantastic piece on Business 2 Community: Why Print Advertising is Still Important For Your Marketing

With the importance of print in mind check out the wide range and variety of products we offer that will take your marketing budget further and your marketing endeavours more fruitful.