Posters are everywhere, used by businesses worldwide to catch people’s attention and display information. But how do you make an effective poster? Here are some factors to consider to help make your poster as successful as possible.

1. Audience

When designing your poster you should have a clear vision of what you want to convey to potential customers. Of course, this depends on the customers. Think about who your target audience is, put yourself in their shoes, and think about what they would want to see in a poster. For example, colours and fonts that appeal to younger generations might seem too “loud” for older people. To find out more about how to target potential customers, see: How To Define Your Target Market

2. The text itself

You only get one shot at capturing the attention of passers-by, so use an attention-grabbing headline in an easy-to-read font. Legibility is important, so make sure you don’t have text running throughout an image, and avoid using similar colours for your text and background. Consider using a big, bold, font for your headline, so potential customers can read it from a distance, and smaller fonts for the details about your business.

3. Colour

Colour is the most impactful part of any poster and can be very powerful if it ties in with your brand’s colour. For example, when you think of Coca-Cola you think red, when you think of Facebook you think blue. To make your poster stand out, you could use bold colours, or use colour to create contrast and depth. Different colours can have profound effects on our psyche – you can read more about how to use colour psychology to your advantage here:

4. Size

The size of your poster impacts its visibility and legibility. Small posters can go unnoticed, while too-big posters can be overwhelming up close. Your poster must be big enough to fit all of your content without cramming it in. Make sure to leave room between letters and lines as well as around the most important element of the poster.

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