The high-tech world of today is shrouded with online ads and social media marketing, which are all well and good, but physical marketing still plays an important role in attracting customers.

It’s one thing to see an ad on a computer screen or your handheld smartphone, but it’s instantly wiped from memory after a few swipes, scrolls, and slides. Customers value a physical copy, something that won’t disappear with the click of a button. Whether it is holding a business card, reading a leaflet, or looking at a poster, print is a vital step in your multi-channel marketing plan to make your local business boom.

The importance of multi-channel marketing

Multi-channel marketing allows a business to stay in the minds of its customers – not only are they seeing it in the digital world, but it’s right in front of them too. Displaying posters, flyers leaflets, or any other kind of printed marketing, such as brochure printing is the first step to get your customer’s attention. This is likely the first place they will see your business, piquing their interest. As such, they are more likely to continue onto the second step and look up your business online. This quick one-two-step process will keep you at the forefront of your customers’ minds.

Speed and cost

Think about it, the more your consumers see you, the more they will remember you, especially next time they see a leaflet coming through their door or a video on their newsfeed. Not to mention, it allows you to reach more people, and it’s done with little to no extra cost. If consumers are seeing more of your business all the time, they are more likely to reach out and contact a sales rep quicker than they would have without the extra marketing. Thus, bringing in more revenue.

Matching colours and themes with graphic design

Any good business has matching themes across their entire marketing strategy – this creates a sense of continuity and control for your business and shows you are reliable. If you would like to know more on this topic, check out this post on fonts:

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